Pink Lady

Branding.

Pink Lady® Apples are a well established brand with a specific audience to match. They recently launched PinKids® Apples as a smaller version of their products targeted at children. I saw the value in this and wanted to maximise on this idea to get a younger audience to eat healthier.

I focused on the playful, luxurious and universal qualities of the brand to create something more modern and eye catching to their key demographics as well as extending their reach to their new target demographic.

The project grabbed the brands attention and resulting in them contacting me via Instagram and sending me a voucher for a free pack of Pink Lady® Apples which I then donated to a local food bank.