Protect Your Crewmates

Advertising. Art Direction.

Every year, millions of people are forced into modern slavery, with most cases hiding in plain sight. Human Trafficking is a multi-faceted global issue that needs addressing universally from the ground up.

I wanted to raise awareness of human trafficking so teamed up with strategist Muskaan Razdan to create an advertising campaign that could make a real difference in the world. We created a day-long take over campaign that could partner with the video game, Among Us. On Human Trafficking Awareness Day we’d add additional assets into the game to reflect our message as well as increased functionality that would help gamers to visualise the issue at hand. We’d also aim to capture infleuncers reactions and encourage other gaming platforms to participate in the campaign using the tagline “Don’t let your friends disappear. Protect your crewmates.” Logo change and streamers reactions.

It aimed to encourage more young people to engage with the subject human trafficking by raising awareness in new spaces as well as launching awareness programs in educational institutions and encouraging individuals to sign a petition. The campaign was shortlisted in the Creative Conscience Awards 2021.