I’m a social media expert with 5+ years of experience delivering standout work for high-profile clients across the advertising and marketing industries.

I take a hands-on approach to social strategy and like to get stuck in creatively because that’s where the real experimentation (and results) happen. I’ve gone viral many times for many different brands across a range of platforms and I have a strong track record of delivering sustained performance.

In 2023, I was named one of Campaign’s Faces to Watch and since then I’ve continued to build culturally tuned-in social, influencer, PR and partnership campaigns as well as always-on work that actually earns attention for some of the biggest brands in the world.

I particularly love community management, absurdist humour, memes, trends, ideas rooted in platform mechanics and anything that authentically speaks the language of the internet as the starting point for ideas. I also have a wider skill set in brand strategy, storytelling and various other creative disciplines.

I’m passionate about educating stakeholders on the power of culture, content and creators for brands and I’ve done this across the various experiences you can read more about below.

When I’m not in the world of social media, you’ll probably find me immersing myself in any number of pop and subcultures reading, writing, travelling, meeting new people and trying new things or just quietly decompressing somewhere on a mountain.

Made it this far? Why? Tell me with an email. I’m always open to conversations about all things social. Maybe we can make some cool stuff together.

🛠️ Tools: Meta Business Suite, TikTok Shop, Sprinklr, CapCut, Tagger, Sprout Social and more.

“Not a jack of all trades, just a really fucking good adman.”
“One of the most driven, proactive, talented and loveliest people I know.”
“A lot of people know Callum as the go-to guy to get shit done.”
“Succeeds at everything he puts his mind to it seems!”
“A wonderful person to have around in any agency.”
“A creative and positive force of nature.”
“Big recommend.”

Campaign Magazine Faces to Watch 2023 | Creative Lives In Progress | Creativebrief | The Arena | School For Social Entrepreneurs | Norwich University of the Arts | LBB

Social media strategy, Social media marketing, Strategy, Community management, Creative, Copywriting, Art direction, Creative direction, Creative strategy, Scriptwriting, Reactive, Memes, Illustration, Design and more