Samsung

Led Samsung UK’s skateboarding partnership with Skateboard GB blending brand, culture and community across social media, partnerships, experiential and live broadcast. Built and managed Team Galaxy Skate (including Sky Brown), oversaw end-to-end content creation and campaign delivery for Samsung MX and advised on work featuring world-class skate talent securing one of the few Samsung partnerships to receive multiple years of investment.

Delivered multiple high-impact campaigns including Drop In With Samsung, launching the partnership with a Gen Z rollout achieving 88M impressions, 24M views and 133K engagements and Flip Park, a 17-day pop-up skatepark takeover in Shoreditch supported by Rinse FM and Hypebeast. Managed complex timelines and long-term relationships across client, production and partners.

Led and delivered culturally credible activations such as First Flips (pairing creators including ArrDee, Mia Regan and Yung Filly with pro skaters), Skate Roots (recreating childhood skate stories with Andy Macdonald, Lola Tambling and Jordan Thackeray) and Decked Out for Christmas, featuring an Olympic skateboarder meet & greet and 300 free boards, generating 4.9M impressions and a CTR 300% above benchmark. Led the 25-Hour Skate Park, an overnight build with Skateboard GB and EE, capturing Galaxy Nightography to drive 6.7M impressions, 700K views, 18.5K engagements and 2K+ attendees. As well as various additional skateboarding campaigns.

Also drove Samsung UK’s top-performing live broadcasts of 2024, including the Series 6 Foldables Launch (£434K revenue, 322K views) and Black Friday Bulletin (199K additional views) turning livestreams into revenue-driving and culture-led experiences.

Overall, the work delivered hundreds of millions of organic impressions, 1,000%+ growth in traffic to Samsung.com, record engagement and follower growth and increased client investment.

🏆🏆 Best Collaboration and Best Integrated Campaign at Campaign Experience Awards 2024
🏆 Best Branded Environment at Creative Circle Awards 2024
🏆 Gold (People’s Choice) Experiential at Creativepool’s 2024 Annual Awards
🥈 Silver at Clio Sports Awards 2024
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Hypebeast
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